Amazon to introduce more ads on Prime Video in 2025

Amazon’s noticed that viewers aren’t as bothered by ads as everyone feared, so guess what? More ads are coming to Prime Video in 2025! After testing the waters with a light sprinkle of ads over the past eight months, Amazon realized people aren’t storming out in protest. Instead, they’re sticking around, happily streaming their favorite shows. And Amazon, smelling opportunity, is now planning to ramp up those ads, but don’t worry—it’s all part of a bigger plan.
Why More Ads?
Well, Amazon’s realised that ads will get them more money, and lots of it. With streaming giants like Netflix, Disney+, and Max already jumping on the ad-supported bandwagon, Amazon is eager to up its game. But here’s the twist: it’s not just about throwing more ads at you. Amazon’s secret sauce is that ads you can actually interact with. Imagine watching a show, and instead of just sitting through an ad, you can click your remote to add that item straight to your Amazon cart. Shoppable ads are coming, and it’s making the usual ad experience a bit more fun (and tempting).
Will Viewers Run Away?
Here’s the fun part: Amazon hasn’t seen a mass exodus of viewers since ads first arrived. People aren’t hitting the cancel button as feared. Instead, many are rolling with it—especially since the current ad load is light, like the occasional commercial break, but without the constant interruptions. If you’re still not into it, you can always pay extra to escape the ads altogether. But it turns out, not many are choosing that option, which means ads might not be the villain here after all.
So, When’s All This Happening?
The increase in ads on Prime Video is set to roll out gradually, with the ad load ramping up more noticeably in 2025. This timing aligns with Amazon’s broader strategy to expand its advertising capabilities and attract more advertisers to its platform. The upcoming changes were presented during Amazon’s “up front” event in London, where the company showcased its plans to advertisers for the coming year.